EU Representative - General Product Safety Regulation (GPSR)

The Regulation on General Product Safety (GPSR), Regulation (EU) 2023/988, states that Manufacturers not established in the European Union (EU) must designate an economic operator established in the EU for all their products. According to the GPSR,  an Authorized Representative is one of the economic operators that a Manufacturer may designate.

Starting on 13 December 2024, all general products in the European Union must adhere to the new General Product Safety Regulation (GPSR). Unlike many regulations, there are no transitional periods to shift from the Directive to the Regulation. However, products already compliant with the General Product Safety Directive (GPSD) and placed on the market before this date may continue to be sold.

Article 19

Obligations of economic operators in the case of distance sales

Where economic operators make products available on the market online or through other means of distance sales, the offer of those products shall clearly and visibly indicate at least the following information:

a) name, registered trade name or registered trade mark of the manufacturer, as well as the postal and electronic address at which they can be contacted;

b)where the manufacturer is not established in the Union, the name, postal and electronic address of the responsible person within the meaning of Article 16(1) of this Regulation or Article 4(1) of Regulation (EU) 2019/1020;

Article 16

Responsible person for products placed on the Union market

  1. A product covered by this Regulation shall not be placed on the market unless there is an economic operator established in the Union who is responsible for the tasks set out in Article 4(3) of Regulation (EU) 2019/1020 in respect to that product. Article 4(2) and (3) of that Regulation shall apply to products covered by this Regulation. For the purposes of this Regulation, references to ‘Union harmonisation legislation’ and ‘applicable Union harmonisation legislation’ in Article 4(3) of that Regulation shall be read as ‘this Regulation’.
Compliance

Let us be your solution!

At MDSS, we support your business requirements with the General Product Safety Regulation (GPSR) through our comprehensive services:

  1. Legal Representation: upon appointed by the Manufacturer through a written mandate, we will allow the Manufacturer to disclose MDSS’ name and address as their Authorized Representative in the EU.
  2. Cooperation and point of contact with the competent authorities:
    • Providing market surveillance authorities, upon their reasoned request, with all necessary information and documentation to demonstrate product safety in an official language they can understand.
    •  Notifying the manufacturer if they consider or have reason to believe that the product in question poses a safety risk.
    •  Informing the relevant national authorities about actions taken to address product risks through the Safety Business Gateway, if such information has not already been provided by or on the instruction of the manufacturer.
    •  Cooperating with national authorities, upon request, to effectively eliminate risks associated with the products covered by their mandate.

Appoint MDSS as your European Authorized Representative!